The other evening I was attending a local social media event when someone I know in real life exclaimed, “I didn’t know you offered individual coaching.”
This was a wake-up call for me to revisit how I’m presenting myself and our services. I hadn’t realized that many of the people who now know me do not necessarily know the various services I offer.
What happens is, we meet a person or, more often, are introduced by someone who says something like, “Mary, I’d like you to meet Jim. Jim’s written several books.”
So far so good but if that’s all the person hears, that’s the impression they’re left with. Some time ago a woman I knew from our local Chamber of Commerce introduced me to someone as a “life coach.”
Yes, I am a life and business coach, however that’s only one segment of what I do in carrying out my mission of helping people create their ideal life.
I also deliver seminars, workshops, and webinars. I’ve written eight books, several of which have been International bestsellers, and I’ve recorded several personal development audio programs and an online video course that is available on www.Udemy.com and on other eLearning sites.
Is it a prospective client’s job to go to my web site and learn all this?
Hardly! It’s our responsibility to ensure that anyone we’d like to do business with knows all of what we do and the various ways in which we can help them.
This reminded me of a situation I encountered back in New York when I was running a marketing and advertising agency.
I was asked to create a brochure for my local printer. The reason this came about was that one of their long time customers, a local high school, came in to pick up their printing one month. The printer had been printing the school’s newsletter for many years and typically delivered it, but this particular month the delivery person was on vacation so the school picked it up themselves.
While waiting at the counter, the customer exclaimed, “Oh, you print letterheads and envelopes too? Now, most people who have done a lot of printing know that most printers will print almost anything, or at least have it printed, however this particular customer did not.
What amused me about this, aside from the lesson it contained, was that the tag line I wrote for the printer’s brochure was, “Making great impressions since 1928.” They had been in business all this while without a brochure. A classic case of the Shoemaker’s children having worn out shoes.
If your business or job responsibility encompasses a variety of products and services, make sure your current and prospective customers are well informed about it. And make sure you keep them abreast of any new products and services you’ve recently added.
One of the easiest and best ways to increase your business and income is to revisit your existing and past clients.
And, yes, I offer individual as well as group coaching programs. If you’re a candidate for coaching and ready to be coached toward your ultimate success, email me.