Put the Excitement Back in Your Business
Do
you sometimes find yourself just going "through the motions"
of your business from day to day? Has
the excitement gone out of your daily routine?
What
happened? Remember way back when you began doing this? You were
excited and enthusiastic about what you were going to do. What
went wrong? Where did the excitement and enthusiasm go? More
importantly, how do you get it back?
Of
course, this may be a signal that it is time for you to make
some changes or to "move on." On the other hand, maybe
you just need to get back in touch with why you are doing this
in the first place.
If
you are in your own business, it may not be possible to move
on, so you'd better learn ways to bring back the excitement.
There is nothing more depressing than to see a small business
owner (or employee) who has stopped enjoying their work. These
are the people who sit in their stores or offices just waiting
for the day when they can retire. They feel "stuck,"
unable to get out. They have lost their zest for living.
Are
you one of these people who are just going through the motions?
This is surely a "death rattle." Your
life is too important to let it slip by, living a life, as Throeau
said, of "quiet desperation."
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How
can you put back the zest? For starters, go back to your original
business plan or personal journal and re-read the reasons you
embarked on this business or career in the first place. What
were your goals? You must have been excited back then.
Are
these reasons still valid? Do they still ring true for you today?
If they do, get back in touch with the "feelings"
you had before. Sit quietly and mentally "go back"
to that time. Feel the feelings you had then. Get the juice
going again. Relive the experiences that led you to this place.
Rekindle the flames you once had.
If
you have drifted from your original purpose, perhaps you need
to re-think why you are doing this now. In the case of your
own business, maybe you need to change or modify your original
direction. This could be as simple as offering a new product
or service, something that gives you passion. Perhaps you could
open new markets or venture into exporting to get your juices
going again. Do something that puts the joy back in your day.
Paint your store! Change your tie! Perhaps all you need to do
is delegate some of the tasks you dislike and concentrate on
doing what you love.
Complete
this simple exercise. On a sheet of paper, answer the following
two questions:
1.
What I really enjoy about my work/business is that I
This could be that you have the opportunity to travel to interesting
places or meet people or help others, whatever you enjoy most.
2.
The real benefit to my customer from my work is
I
know a building contractor whose attitude toward his work changed
when he changed his perception from that of simply a contractor
to realizing the real benefit of what he did was he helped people
turn their dreams into reality. This had a major impact on his
self-esteem.
Sometimes,
I run across a store that still has one of the old signs that
read: "Through our doors pass some of the finest people
in the world. Our customers." Maybe it's corny but
I can't help but feel special in a place like that.
If
you are going to a job today just because you went there yesterday,
you are in a danger zone. You deserve to be enthusiastic, excited
and even ecstatic about your livelihood. Sometimes you have
to re-create that feeling.
Remember
the words of the late Norman Vincent Peale who said that what
happens to us is not nearly as important as how we interpret
what happens.
Live
with passion!
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