Can
You Really Make Money in Online Publishing?
By
Jim Donovan
Yes,
there are people making money ethically, legally
and morally out of thin air using something called
"Online Publishing." As a matter of
fact they are delivering real value to their customers
in the process. The good news is that you can
do it too!
So,
who are these people and what are they doing?
Its actually quit simple. For the most part
these are regular people like you and I, who know
something about a particular topic, and are sharing
their knowledge by using what is become known
as "Online Publishing."
These
infopreneurs are creating e-books, e-courses,
audio programs, software, streaming videos and
any combination of these to deliver their information
products online, in real time, to help their customers
learn a new skill, solve a problem or in someway
expand their knowledge about a particular topic.
The
advent of the Internet has made this world of
online publishing, a process that uses technology
to deliver information in real time, a reality.
Pay-per-click search engine advertising, available
from Goggle and Yahoo, have provided the marketing
vehicle.
So
who are these people, how does all this work,
and can you get in on this online publishing phenomena?
The
answer to the second part of this question is
a big, resounding "YES!"
First,
lets have a look at some real world examples.
Two
of the most successful people in the online information
business are Joe Vitale and Jim Edwards. Their
"Seven
Day E-book Secrets" teaches people
how to do produce an e-book quickly and sell it
online.
Another
example is "Perry Marshal's "Definitive Guide
to Goggle Adwords," an essential resource
for anyone using Pay-per-click advertising for
their online publishing endeavors.
Others
in the business run the gamut from training your
parrot to learning how to use Power Point, including
my own home study course, "How to Write,
Publish and Sell Your Book."
The
key to all of this is email and pay-per-click
advertising. Today when someone wants information,
the first place they look is usualy Goggle or
some other search engine.
By
using the pay-per-click, keyword advertising services
with these search engines, smart online publishers
are able to present their solution to your problem,
at the exact time your looking for it.
The
magic of the web brings the information hungry
buyer exactly what they want, when they want it,
immediately available for instant delivery. Click!
Cha-ching!
So
How Can I Make Money with Online Publishing?
Think
about what you know. Are you an expert in some
particular field? Do you have specific knowledge
that other people will pay for? Do you have a
passion or hobby that you can teach to others?
I
believe that we all have special talents, passions
and gifts. My wife Georgia for example, created
a program for women titled
"Looking Fabulous after 40," based
on her life long love of fashion, beauty and style,
and her seminars and consulting with hundreds
of women. By "packaging" her knowledge, she is
able to make it available to more women, at less
cost than her one-on-one services, and have an
additional revenue stream in the process. One
that works 24/7!
What
If Im Not a Writer?
Even
if youre not a writer, you can get help
with the writing or you can do an audio program,
some other media, or even develop a software program
that helps people accomplish a particular task
more efficiently.
There
are several Web sites that will connect you with
the freelancers that can do everything from simple
web pages to developing streaming video presentations
to deliver your information and help you get started
in online publishing.
Two
of these are www.elance.com, for general services
and www.rent-a-coder.com, where you find more
technical services available, or you can get a
copy of the "Seven Day E-Book" and get
started immediately.
Regardless
of what you chose to do, there are viable income
producing opportunities in online publishing that
are available to anyone who is willing to do some
work.
Learning
all there is to know about Online publishing is
beyond the scope of this article, however, to
help you get started, I have put together some
of hte best resources in the box on the right.
Wishing
you the best in your online publishing success.
Jim
Donovan