In America today, we are being conditioned to buy the lowest price we can find for everything we buy. Companies and governments have adopted the practice of buying from the lowest bidder, a practice that is responsible for untold disasters and infrastructure problems that will haunt us for years to come.
Homeowners, in an attempt to get the best deal, have taken to going with low bidders in everything from home improvement contractors to kitchen appliances.
On the surface this seems like the prudent thing to do but if you dig a little deeper, you will see how it can, over time be the downfall of our economic structure.
Don’t get me wrong, I’m all for getting the best deal. After all who doesn’t enjoy a sale once in a while but, and this is the real danger, making price the only criteria for a buying decision is a recipe for disaster.
Driven by price, companies in their attempt to cut costs are compromising what used to be acceptable business practices and, instead, adopting practices that border on unethical.
Case-in-point, for several years my wife, Georgia, bought me a cashmere sweater as part of my Christmas gift. Once I experienced the softness of cashmere it became my new standard for sweaters. Yes, I’m spoiled. A few years ago, she bought me a beautiful zipper pull-over sweater from a high end department store. It is soft and as comfortable as anyone could ask for.
The following year she bought the same one in a different color from the same store, however this time, even though it too was beautiful, there was a noticeable difference in the quality of the fabric.
What the store did, as best I can figure out, was to circumvent the distributor of the original sweater and had an exact copy made with their store label in it. While it is still a lovely sweater and cost the same, the quality was lower than the original one from a name brand manufacturer.
I’m sure the company management saw this as a smart move since their costs were less, thereby increasing profits. Doing this, however, created its own problem, namely that the original manufacturer lost the business of a major upscale retail chain.
The ripple effect of this one, simple act most likely cost the original manufacturer jobs, resulting in the employees of that company having less disposable income, thereby taking money out of the overall economy.
This practice, over time, is lowering the standard of living for everyone involved and that is a tragedy.
If you believe that we live in an abundant world, you will realize that price really does not matter. If you do not believe in an abundant universe, just look around. Take a look at the simple tomato. If you count the seeds in the average tomato, several hundred according to Yahoo Answers, and realize that each one has the ability to produce a new plant which will produce about a dozen tomatoes, each of which contain several hundred seeds, which will produce a new plant, and so on and so on, you have to admit we live in an abundant world.
I find it illogical to think that, in all this abundance, our Creator forgot to include one of the highest forms of life – us. We were not created to scrimp and scratch. Lack or, rather the belief in lack, is totally man-made.
When we accept that as our true reality we realize that only buying the lowest price items is totally unnecessary. As my colleague, David Neagle points out, the universe was not created on a budget. Our Creator didn’t use coupons when creating our planet. God did not wait for “sale days.”
The sad outcome of our current obsession with price is that we are teaching our young people to lower their standards and accept less than they, or we, deserve.
The economic effect of this behavior is that American companies, forced to lower prices, are laying people off from jobs here and having their products made in countries with a much lower cost of living. In effect, we are shopping our way out of jobs by supporting the companies who are “off-shoring” everything.
Please do not misunderstand, I am not against outsourcing. To a degree it is necessary in order to compete and, of course, the people in those countries need to earn a living as well. What I am opposed to is the outsourcing of everything and conditioning people to settle for less. We are being conditioned to accept lower quality goods in the name of “saving a buck.”
The old adage, “In this world, you get what you pay for” is as true today as when it was written by Kurt Vonnegut in his 1998 book Cat’s Cradle.
If you want to create a better life for yourself and your family, rather than constantly look for ways to save money, put that energy to better use and look for ways to add to your income. In today’s world there are more opportunities than ever. All it takes is the willingness to take action.
Several years ago I wrote the book, “Stop Living Paycheck to Paycheck” wherein I outlined several ways almost anyone can use to increase their household income without going into debt or quitting their regular job.
A few years after that, I recorded my “Wake Up and See the Money” audio seminar in which I talk about what stops many people from having the life they want and explored some ways you can use to change your behavior and begin creating more income in your life.
These are just two simple, inexpensive products you can use to improve your financial situation.
You and your family deserve to live the best, most prosperous life you want.
Tags:abundance,america today,business practices,David Neagle,department store,economic structure,Economy,financial situation,household income,living paycheck to paycheck,Made in America,shopping obsession,stop living paycheck to paycheck